Mark Abraham

Personalization pioneer

TED Speaker

Why you should listen

Mark Abraham is a senior partner at BCG and the founder of the firm's personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers and mar-tech experts. His teams have accelerated the personalization, AI and retail media efforts of more than 100 iconic brands (including Starbucks, Home Depot and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq for personalization. Currently, he leads BCG's North American marketing, sales and pricing practice and is reenergizing the growth and development of talent in what is one of the firm's largest regional practices.

Mark Abraham’s TED talk

12:22

Mark Abraham

The power of personalization in the age of AI

Posted Oct 2024

More news and ideas from Mark Abraham

News

Dare to discover: The talks of TED@BCG 2024

September 20, 2024

We can discover new ideas to design the world we want — if we dare to push through boundaries. In a day of talks and performances, 15 speakers explored precisely how we can break through entrenched obstacles in order to invent and innovate a bold future. The event: TED@BCG: Dare to Discover, the fifteenth event […]