Ayelet Fishbach is the Eric J. Gleacher distinguished service professor of behavioral science and marketing at the University of Chicago Booth School of Business, where she studies social psychology, management and consumer behavior. She is also the past president of the Society for the Science of Motivation and the International Social Cognition Network. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, the Society of Consumer Psychology's Distinguished Scientific Contribution Award and the Fulbright Educational Foundation Award. She further received the Provost's Teaching Award from the University of Chicago. Fishbach's research has been published in more than 130 papers across many journals and her research is regularly featured in the media. She is also the author of Get It Done: Surprising Lessons from the Science of Motivation.
