In this TEDx Santa Barbara Salon, we explore a transformative shift in the world of startups and tech. As social media reshapes how businesses grow, there is an emerging bias towards founders and CEOs who excel at leveraging these platforms rather than the traditional focus on engineers or MBAs. This conversation will examine how social media-savvy leaders are becoming critical to a company’s success, particularly as venture capitalists prioritize founders with strong digital presence and influence. This movement signals a foundational change in how businesses are built and scaled, where mastering social media becomes as essential as coding or finance.
We will dive into the implications of this shift and discuss how the next generation of CEOs must adapt to thrive in this new landscape.
1482 E Valley Road, Suite 466
Santa Barbara, California, 93108
United States
- Event type:
- Salon (What is this?)
Speakers
Speakers may not be confirmed. Check event website for more information.
Josh Lowman
Founder / CEO
Josh Lowman is a category design visionary, working with tech founders and GTM leaders to transform how they approach brand strategy through his company, Gold Front. With over a decade of experience and partnerships with 100+ startups—including Uber, Slack, Qualtrics, Clari, GitLab, and Newsela—Josh helps companies create and dominate new market categories. He excels in aligning leadership, marketing, and product teams to craft category-defining brands with a unique voice. Josh ensures his clients avoid common pitfalls like unclear messaging and wasted marketing efforts by focusing on category strategy and rebrands that deliver impact. He aims to equip companies with the tools and insights they need to tell a compelling story, attract customers, and lead their industry. Josh also shares his expertise through a podcast dedicated to category design.Organizing team
