Theme: Connection is Culture; Culture is Connection

Sairah Ashman, Global CEO of Wolff Olins, is hosting her annual TEDxGreekStWomen event. Alongside three guest speakers, Sairah will explore and celebrate inspiring journeys of human connection and how they have transformed cultural landscapes.

Whether it's creating change for good, navigating the media landscape, purposefully leading brands or educating the next generation, this year’s speakers demonstrate fresh perspectives on connection and the influences on our culture - driving meaningful change for us all.

Wolff Olins
31, ST Peterburgh Place
London, London, City of, W2 4LA
United Kingdom

Annabelle Baker

Business leader

Annabelle is an accomplished business leader who was a pivotal member of the leadership team that expanded Lush Cosmetics to 50 international markets. Annabelle is dedicated to driving positive change, from advocating for the living wage to ending animal testing. She is an international keynote speaker on renowned platforms such as SXSW.

Caroline Donahue

Author and podcaster

Caroline is an American writer, podcaster and writing coach who has been investigating the psychology of creativity and writing for over twenty years. Donahue’s books include ‘The Story Arcana Guides: The Author’s Journey’ and ‘Writing through Fear’. She has also hosted the award-winning ‘Secret Library’ podcast; interviewing prizewinning and bestselling debut authors.

Jo Tutchener-Sharp

Founder and CEO of Scamp & Dude

Jo is the Founder and CEO of Scamp & Dude, a B-Corp certified, purpose-led British fashion brand. After suffering a brain haemorrhage in October 2015, Jo’s hospital stay inspired her to create the brand that helps children feel more secure when apart from their loved ones. In 2023, Jo was named ‘Entrepreneur of the Year’ by The British Business Awards and ‘Retail Entrepreneur of the Year’ by The Great British Entrepreneur Awards.