What brands can learn from online dating
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Sarah Willersdorf |
TED@BCG London
• June 2015
On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.